CONNECTED SENSATIONS
by PLOOM

Ploom – a heated tobacco device for adult smokers only, not without risk and for use with tobacco sticks containing nicotine, an addictive substance - invites you to experience CONNECTED SENSATIONS - a deeply immersive journey of discovery designed to inspire your senses and emotions at Milan Design Week 2025.

Celebrating a second successive year at Europe’s most renowned design event, Ploom is taking sensoriality to new levels. Featuring digital art, interactive video effects and immersive design all under one roof, CONNECTED SENSATIONS takes visitors on a one-of-a-kind interactive experience. Complementing this multi-sensory journey, Ploom welcomes 6 artists from all over the world to provide their unique perspective on sensorial design in an exclusive collaboration with Ploom Design House. Imagined as a collaborative hub for inspiring creative minds, Ploom Design House introduces new design drops, curates immersive experiences and opens doors to exceptional events.

Set in the heart of Milan Design Week in the Tortona district, CONNECTED SENSATIONS opens to the public from 08h – 13th April in Via Tortona, 32 - 20144 Milan. Prior to the public opening, friends of Ploom are invited to a program of exclusive experiences on 7th and 8th April including a private preview, intimate 1-2-1 conversations with artists, a specialist in-store tasting and a glamourous party.

Move through connected worlds that fuse human experience and design. This is CONNECTED SENSATIONS: Join an immersive, multi-sensory experience like no other.

#PloomXMDW25

 

About Ploom:
Ploom is the modern alternative to traditional tobacco, designed to offer consumers a more pleasurable and personalized tobacco experience.
Ploom represents JTI's latest innovation in heated tobacco, offering a unique combination of authentic taste, advanced Smart Heatflow
technology and premium design.